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How to Share Better on SlideShare
Being fans of marketing author David Meerman Scott, we wanted to pass along his insights on how to gain attention for your business through the use of SlideShare. Maybe you already know how to give...
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Quiznos Integrates Digital Video Into Its Ad Mix
After coming out of bankruptcy in July 2014, Quiznos decided the time was right to adjust its marketing mix. Interviewed in Entrepreneur, Quiznos’ director of interactive and innovation, Tim Kraus,...
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YouTube: The Most Powerful Sales Tool for Small Businesses
YouTube is a small-business marketer’s best friend. That’s the assessment of Megan Totka, chief editor for ChamberofCommerce.com. And she knows a thing or two about integrated marketing trends. She...
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When to ‘Gate’ and Other Content Marketing Tips
Whether you’re a seasoned content marketer or this is the year you bust out, these best practices from Chief Marketer’s 2015 Winter Edition (along with our own library of tricks and tips) could help...
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Copywriting Formulas that Make Social Engagement Sizzle
The same time-proven formulas storytellers use to engage audiences can add pulling power to your company’s Tweets, emails and other social or online writing, according to veteran content crafter, Kevan...
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Enlist Your Content Commandos to Win the Battle for Relevance
They’re probably hunkered down right now, devising strategy and tactics, and plotting their next offensive. Your mission: walk down the hall and commission them into marketing. We’re talking about your...
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Video All But Vanishes from Google’s Search Results
Has Google changed its mind about the relevance and value of online video content? Could be. A report about the search giant’s latest antics, cited in Website Magazine and others sources, has search...
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These Five Content Marketing Mistakes Are Costing You Customers
Any successful integrated marketing strategy these days must include content marketing relevant to your customers and their needs. However, too many companies are simply posting tired ideas available...
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Measuring the Success of Your Video Marketing
You already know that your business should be doing some form of video as part of your integrated marketing efforts. So you don’t really need a survey from Demand Metric to tell you that 95 percent of...
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Life Is Too Short For Boring Case Studies
Sharing a testimonial from a happy customer is the next best thing to word of mouth. And case studies go a step further by offering specific usage examples to demonstrate the effectiveness of your...
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How to Save Money on Video Production
Did you know that video is a better conversion tool than other forms of content? Of course you did, because you read, “Measuring the Success of Your Video Marketing,” in June. (Hint, hint.) And...
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Remove the Guessing from Guest Blogging
For many businesses, corporate blogs are the backbone of their integrated marketing strategy. Blogging is one of the few ways you have total control over your brand messaging. However, even with such...
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If a Blog Is Such a Slog, Should Your Business Even Bother?
In recent years, countless companies have jumped on the business blogging bandwagon, posting regularly as part of their larger content marketing strategy. But as blogger and blog-book author, Aaron...
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Finding Humor and Marketing Success In Safety Videos
Why so serious about safety? A number of airlines have taken what used to be a routine (read: boring) mandatory legal disclaimer and turned it into a viral marketing vehicle. These humorous safety...
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How to Make a Viral Video Like A Rock Star
Get past the fact that this is a music video. Regardless of whether you’re a fan of The Foo Fighters, there are helpful lessons that marketers can take from the recent viral video cover of “Learn to...
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Study Finds Native Video Ads Drive Sales Lift
Last year, a Vidyard study among business-to-business integrated marketers confirmed that B2B marketers see real profit when they create how-to videos for their channel partners and end users. Now...
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What You Can Learn About Content Marketing From a Danish Bank
This is the story of a bank that turned itself into a bilingual media company (while still remaining a bank). Jyska (pronounced You-ska) Bank believed so strongly in content marketing that it put its...
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Caption Your Videos to Connect with Hearing Impaired Consumers
Nearly 90 percent of companies polled in a recent Ascend2 marketing report say that their video marketing is more effective than ever. Yet, how many businesses these days are captioning corporate or...
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Why Your YouTube Description Matters
You’ve spent all that time and effort to make your video marketing campaign a success. Don’t skip the last step after uploading your video to YouTube by skimping on the description. YouTube is the...
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7 Top Content Marketing Trends for 2016
2016 is expected to mark a new era for content marketing, and integrated marketers who want to stay ahead of the competition will need to be ready. According to Jayson DeMers, CEO of AudienceBloom and...
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